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Optimizing for Gmail: Annotate Your Promotion Email

Google’s new email annotation feature is a great way to make your emails shine.

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What Kind of Email Content Gets the Most Clicks?

Are you sending out newsletters, but are unsure what kind of content you should feature…

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Newsletters You Should Know: Celebrating Bon Appétit

A good newsletter is hard to beat when it comes to driving traffic to your…

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How to Create Corporate Emails Employees Want to Read

Compelling corporate emails stand at the intersection of marketing and communications best practices. Check out…

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The Email Minute 13: Preheader Text – The What, Why, and How to Use It

In this episode of The Email Minute, Shane explains preheader text.

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Copywriting Vs. SEO Writing: What’s the Difference?

Copywriting and SEO writing are 2 components that help make for a successful marketing campaign….

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A Practical Guide to Preheaders

We look at the why and how of adding preheaders to your campaign, complete with…

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24 of the Best Call-to-Action Examples You Can Click On

A CTA has the ability to make or break your campaign. For inspiration on what…

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The Best Types of Email for Every Type of Subscriber

Your emails need to target all your subscribers, regardless of what point in their customer…

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9 Surefire Survey Email Subject Lines

Survey email subject lines aren’t exactly the most interesting writings on the planet. But dang…

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Digital Marketing News Roundup: 9 Headlines You Don’t Want to Miss

What’s happening in digital marketing news? A lot. Check out the latest industry stats, changes,…

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